The province of Newfoundland and Labrador has some of the highest use of potentially harmful medications in seniors compared to the rest of Canada. In collaboration with the Department of Health and Community Services and their Appropriateness of Care Initiative, we are leading a project to increase public and health care provider awareness of potentially harmful medications and the availability of safer alternatives. This project aims to implement evidence-informed educational interventions while building synergy and reducing duplication. We will analyze the reduction of inappropriate medication use as a result of launching a public awareness campaign while simultaneously providing direct education to patients and health care providers.
Funder: Department of Health and Community Services, Government of Newfoundland